Millions of tiny feet have sported Primigi shoes for over 30 years. Established in the ‘70s, this Italian company specialises in kids’ shoes and, in particular children’s first shoes, for all occasions: sport shoes, smart school shoes, sandals for the beach, and cute shoes for playtime and dress-up! "Freedom and wellbeing for children" has always been the company's creed and its target market is the most demanding around: kids! Primigi shoes are designed for boys and girls all over the world, children who grow, change and develop. Using the latest technology and Italian craftsmanship, Primigi shoes are perfect for guaranteeing your little ones start things off on the right foot. Created with children in mind, Primigi shoes are beautiful, easy to wear, breathable, and made for the comfort and wellbeing of our tireless little explorers who are free to run and jump with their feet protected throughout life's extraordinary adventures..